Posts Tagged Show

Detroit Auto Show Unleashes 2012 Chrysler 300

Flooding the media outlets with its “Imported From Detroit” campaign, Chrysler stormed into the Detroit Auto Show and unveiled the 2012 Chrysler 300. This historic American car is looking to remake history by retuning, re-mastering, and reengineering the automobile that placed them at the top of American automotive design.

These 2012 300 models are set to take center stage in Chrysler showrooms nationwide this fall with many new updates from the 2011 model. Under the hood, Chrysler has added an all new transmission and engine choice. On the exterior and interior, they have made updates to the wheels, grille, audio system, steering column and seating areas.

The 2012 Chrysler 300 will boast a new transmission that will provide drivers with a sporty feel while providing silky smooth transition between gears. The eight-speed automatic is licensed from the German power train ZF. The all new 3.6L Pentastar V6 engine will also be released in the 2012 model. This engine boasts 292 horse power and enough torque to accelerate from 0 to 60 in under 5 seconds.

Other performance features include the Adaptive Damping Suspension system that uses a variety of inputs to automatically adjust the suspension depending on the road conditions. A specially-tuned fully-hydraulic steering system for better driving feel, revised gearing and a new BREMBO braking system has also been added to these 2012 models. To top it off highway fuel economy has been improved by approximately 25% due to an active valve exhaust system and Chrysler’s Fuel Saver technology.

On the exterior, Chrysler has added some cosmetic tweaks that include body colored accents in the front fascia; a unique black chrome black grille insert with matching black adaptive bi-xenon HID and LED headlamps with SmartBeam technology. This performance tuned machine is also equipped with 20-inch polished aluminum wheels with black painted accents.

Chrysler has also updated the interior by treating its drivers to studio quality sound technology with a 10-speaker, 522-watt audio system developed by Beats by Dr. Dre. Also included in the redesigned interior are piano black cloth interior trim, 12-way power sport bucket seats in the front of the vehicle.

These 2012 V-6 300s are also available with a luxury package that includes; premium Nappa leather trim, a heated steering wheel, power tilt and telescoping steering column, heated and cooled cup holders, satin chrome door still accents, LED footwell accent lighting, and a programmable memory function for mirrors, seats, and pedal settings.

The all new 2012 Chrysler 300 brings together a rare combination of superior safety features, sporty exterior, and elegant interior as it tries to place itself back as the top of the line in American automotive design. These “Imported From Detroit” vehicles have surely captured the focus of drivers and competitors worldwide. Chrysler has definitely placed itself back on the automotive map.

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Techniques To Ensure Your Trade Show Displays And Your Cars

At an auto convention, the standouts will always be the cars. Yet your visitors still need to understand the science and engineering behind the automobile. There are many ways to educate visitors, including brochures, trade show exhibits, giveaways, and banner stands. These four are the most popular, and many companies find they work well when used together.

Informational Brochures

Pamphlets have long been a go-to option for distributing information. If done well, they communicate vital facts and can drive sales. However, it can be difficult to make brochures stand out, and virtually every exhibitor will be using them. If your visitors don’t have something in which they can carry those pamphlets, the vast pile can quickly become overwhelming, and will quickly be dumped into the nearest recycling bin.

Giveaways That Get Results

One way to solve the problem of discarded brochures is to combine them with a giveaway meant to hold them. Giving a bag or satchel branded with your company’s information can accomplish two goals at once. First, it will give your visitors something very useful that they will keep for the duration of the event. Second, it will also ensure that visitors to your trade show displays will keep the brochures you give them. Make the bag comfortable to hold, and your visitors won’t put it down throughout the event. You will also help your competitors somewhat because your bag can hold their brochures as well, but many attendees will take brochures back and evaluate them after the fact – pulling them out of a bag that got your logo on it.

Banner Stands Can Grab Attention

Banner stands are like trade show exhibits on a smaller scale. They are very mobile, allowing them to be positioned throughout an area. This is particularly useful when you are considering a car event; the main attraction is always the vehicles, and banner stands can be very effectively interspersed between vehicles where larger trade show displays might be difficult to configure. Many companies choose banner stands to highlight a particular car. For instance, you might choose to display the vital facts about each model right next to it for easy information.

Banners can also be used on the edge of an area to advertise attractions inside. Depending on the configuration of your area, it may be difficult for visitors to see all cars. Arrange them carefully, but keep in mind that you can also use images of them to draw visitors inside. If you are actively advertising, you might also choose to promote sales or other specials with a mobile unit.

Frame The Cars With Trade Show Exhibits

Many novices try to create flashy designs in the background, but simply detract from the natural appeal of the cars. Always keep your backgrounds as a complement to the cars, something to enhance what is naturally present and alluring about them. Place information as close to the automobile itself as possible, and accent with standalone elements when necessary.

By combining elements, you can achieve professional trade show exhibits on any budget. Your cars will be the center of attention, and your company will see rewards long after the event.

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